PR + Promotions

Business Thought Of The Week … I Was A Clueless Me in PR!

It’s not my favourite subject so any advice you would like to share… I will blow you lots of virtual kisses!

This is a difficult one for me to touch on as I was someone who was {not afraid to admit!} very inexperienced on Marketing and PR when I first started this business. I knew PR had to be more drip-drip over months and months rather than a tremendous amount in one go then nothing at all… and if I’m really honest, I’m still learning every day. I didn’t understand it so I attended a workshop with the Alliance which was run by Propose PR and it gave me a much better understanding on this area.

It took me some months also to finally work out that PR doesn’t stand for Press Release! {I think I’m right, right?} My understanding now is PR means Public Relations and a Press Release is … well this.

Along with the workshop and general digging around from web searches to reading the Public Relations for Dummies guide… I also had lovely friend and one who is a fantastic planner {also!!} Lisa of Just Bespoke who kindly went through some details with me on this subject- which helped me tremendously {thank you Lisa!}. I still try and grasp what I can with reading blogs and searching for contents about this on Google. I watch and listen to what others are doing {not just in this country} and with the people I admire,  I try and understand how they work in getting their name out there. Even though I hugely admire these people, I realise I will never be them and it is important to all of us we put our own style and spin into the brand and the message we send. In the last few years the wedding industry has changed so much – which did have an effect on how I created my branding and where I would like to take it for it’s future. It was always on my new year’s list of goals … but I can no longer think of it as a goal on a yearly basis because I know PR has to be continually worked on. You can’t ‘hit it and leave it’… and it has to be consistent.

So after all that… I just need to do more of it and keep educating myself along the way!

Personal Thought of the Week… Congratulations to Paul

My hubby was promoted this week… and I couldn’t be more proud. This time 3 years ago {just a month before our own wedding} we were both made redundant from our positions… and for him to achieve this not only makes me realise what it means to him but how far he has come over the last 3 years. Seeing him back at the level of where he once was, was something he always worked hard and aimed for and now he has done it! He may have the extra responsibilities but I know we’ll all agree that the feeling of self achievement is much greater than anything else during your career. A huge well done to my sweet hubby… and thank you for always sharing your business head with me too!